Addressable Audiences for Media Publishers Across the Ecosystem
Whether you have media properties online, in-app, Connected TV (CTV), LiveRamp’s solutions can unify and power your activation, measurement, and data collaboration strategies to make every ad impression addressable and accountable.
Increase audience monetization and yield through people-based inventory
Audience monetization has become more challenging in the face of third-party cookies and other device ID restrictions. LiveRamp enables your viewers to authenticate their identity, creating premium first-party audiences at scale that you can then monetize.
Connect and Collaborate
Safely connect data to accurately measure ROI through reach and frequency, closed-loop measurement, collaborative analytics, plus other advanced applications.
Privacy-First, Sustainable Identity
LiveRamp helps you navigate and prepare for data privacy compliance while still building a sustainable business model. Our platform’s activation, measurement, and collaboration capabilities are powered by RampID, ensuring that every touch point is privacy-first, secure, sustainable, and scalable.